Greener Cleaner

REBRAND
MASCOT
BRAND RESEARCH 
About

The task was to do brand research into an existing dry cleaning business, evaluating its design weakness and rebranding it with a wordmark logo and mascot. A business card, storefront poster promoting an event, and invoice sticker were all required.

ADOBE ILLUSTRATOR, ADOBE INDESIGN

1. BRAND RESEARCH

2. BRANDING

3. COLLATERAL

Logo with a globe and green leaves above the words 'greener cleaner' on a background of grass and a bright sky.

THE BUSINESS

Greener Cleaner is a sustainable and eco-friendly dry cleaning business in Chicago, IL. They focus on both formal and casual clothes, and are part of the 1% of IL non-toxic dry cleaners that use zero petrochemicals. Their silicone formula used during the dry cleaning process safely degrades back into its natural components and is recognized as safe for the air, water, and soil.

A woman dressed in a green leafy costume, standing amidst falling green leaves, promoting sustainable dry cleaning services with 25+ years of experience
A white delivery van with green leaves and the text 'greener cleaner' on the side, indicating eco-friendly cleaning services, with a circular sign offering free pickup and delivery, set against a light blue sky background.

THE PROBLEM

The main aspect of their visual and brand identity is environmentalism and sustainability, but they represent it in a very stereotypical way. Their imagery of a plant and the earth conveys eco-friendliness, but leaves viewers wondering how the business’s practices are different from other dry cleaners. To combat this, I wanted to emphasize the chemistry of the silicone solution breaking down.

Branding

Logo with the words 'YEEERF CREATOR' in black stylized font over a green hexagon with small surrounding polygon shapes.

The rebranded logo focused on the hexagon to represent the shape of chemical bonds and emphasize the chemistry behind their silicone solution, which is the most prominent practice that makes them eco-friendly.

Color palette with various shades of green, white, black, and blue, along with their HEX codes and opacity levels, used for designing a graphic about eco-conscious garment cleaners and clothing options.

STYLE GUIDE + Tagline

A cartoon-style illustration of a green and white robot with a large head, black oval eyes, and blue sneakers, holding a blue spray bottle.
Cartoon character of a green frog wearing a blue necktie, white shirt, blue sneakers, and white shorts, with black eyes and a wide smile, standing with hands on hips.

The mascot, Hexy the Hexagon, humanizes the brand and emphasizes the uniqueness of the chemical solvent in Greener Cleaner.

MASCOT - Main

Alternative

Collateral

Business cards for greener cleaner, featuring a green hexagon mascot with a smiling face, blue tie, and sneakers, on a black and gray textured surface.

BUSINESS CARD

Sign advertising Earth Day promotion with 50% off on all dry cleaning, featuring a cartoon green earth character with sneakers and a t-shirt, set against a background of white brick wall and gravel ground.

STOREFRONT POSTER - Earth Day

Business card for Greener Cleaner, a company that offers air and clothing cleaning services. The card features a green border, hexagonal patterns, and the contact email greencleaner@gmail.com, website greenercleaner.net, and phone number (847) 851-4527.

INVOICE STICKER

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