Fort Wayne Children’s Foundation
AboutThe Fort Wayne Children’s Foundation, a nonprofit dedicated to ending the cycle of abuse in the greater Fort Wayne area, was unhappy with their current website and wanted it completely rebuilt. As their nonprofit operates on receiving and giving out grants, their foundation was suffering because people were not able to find grant information, applications, or donation forms.
WORDPRESS
UX Issues
Tabs
They have 15 independent tabs on their website, meaning viewers get overwhelmed by choice and struggle more to find what they need.
Outdated Information + Blank Space
There are multiple pages, Current/Upcoming Events being one, where there is a lack of information to the point that it shouldn’t be its own tab, but instead condensed with many others. This video, taken in 2026, shows text with 2022 event details.
No Information Organization + Hierarchy
The Abuse Information tab highlights how all of the information on the site is completely indigestible to the average user. Having full case studies with no organization pushes viewers to leave the page rather than read.
Lack of Useful Processes
The Foundation’s most desired interaction is grant applications. The grant applications page does not have a way for viewers to apply, just the guidelines information.
Style Guides
This is the style guide of the current site. The color palette and fonts are corporate and stale. Foundations that rely on charitable giving need to have a visual identity that makes viewers comfortable, and this palette does not consider the client.
The Foundation requested color blocking for the website. That style choice is elevated by the new color palette of two blues, two warm tones, and white. This allows for any two colors (except for the two darkest and the two lightest) to be inversely used as text and background color.
Website
Home
Donate
Grants
Abuse Info
About Us
Usability Results
A website heatmap is a visual representation of how visitors interact with each element on your website. Since they help you see where visitors click and where they don't, this usability study is making sure the important processes of grant applications and donations are being used as the site is intended.