Eightfold Ink

WEBSITE MOCKUP
PERSONA
SITEMAP 
About

Eightfold Ink is a created business model of a tattoo shop based in Cleveland, Ohio. The project investigates the business branding, research, and website. The name and logo represent octopuses, known for their eight arms and camouflaging abilities. Eightfold Ink’s goal is to empower clients to shed their camouflage and be their truest selves by getting a tattoo that makes a statement. 

ADOBE ILLUSTRATOR, ADOBE INDESIGN, ADOBE DREAMWEAVER, FIGMA

1. BRAND RESEARCH

2. BRANDING

3. WEBSITE

DEMOGRAPHIC

Age: 18+

Gender: All

Income: All (Primarily lower/middle class)

Location: Los Angeles

Job: Any career that allows tattoos

PSYCHOGRAPHIC

Interests: Tattoos, Fashion, Aesthetics

Hobbies: Art, Collecting, Traveling

Values: Overcoming bodily insecurities/loving their body

Personality: Loves experiencing life, wants to represent themselves visually on their body

A woman with short black hair, earrings, and tattoos on her arms and shoulder, smiling and resting her chin on her hand, sitting outdoors with greenery and a yellow umbrella in the background.

USER PERSONA - Client

Branding

Black and white illustration of a person lying on a seat or bench, with their feet resting on a sign that reads 'ELECTIONS' and other words partially visible underneath.

LOGO

Close-up of a hand holding a business card for Francesca Carlo, a tattoo artist, with a black and white tattoo-style octopus illustration on a white background.

BUSINESS CARD

Instagram profile page for Eightfold Ink Tattoo Studio, featuring a logo with a black octopus inside a colorful circle, and a grid of tattoo art photos including a colorful back piece, black and gray angel tattoo, colorful woman with butterfly hair, fox on arm, black and white sketches, and a black outline leaf tattoo.

SOCIAL MEDIA - Icon + Profile

Website

A detailed website sitemap diagram with a black background, featuring main categories such as Home, Artists, Category, Tattoo FAQs, and Contact Us. The diagram uses purple and lavender boxes with connecting lines, outlining subcategories including individual artists, artworks, biography, date and time pickers, questions, and contact information.

SITEMAP

Page Mockups

HOME

ARTISTS

BOOK AN APPOINTMENT

TATTOO FAQS

CONTACT US

BACK TO ALL WORKS