Black Hole Bagels

PRODUCT DESIGN
BRANDING
GRAPHIC DESIGN 
About

When asked to create a bagel shop, I designed and branded the business called Black Hole Bagels. This would be a bagel shop based around spatial existentialism and black holes, using the circular shape of bagels to associate with unity, life, and the eternal cycle. It follows in tune with the trend of coffee and breakfast shops needing a niche for a competitive edge in the consumer market.

ADOBE ILLUSTRATOR, ADOBE INDESIGN

Branding

Logo for Black Hole Bags featuring an illustration of a black hole with swirling orange and white lines and stars, alongside the text "Black Hole Bags" in bold white and orange lettering.
Logo of Black Hole Bagels, featuring a stylized black hole with orange and black swirls and stars, with the text 'Black Hole Bagels' in black and orange.
Logo for Black Hole Bagels featuring a stylized white spiral galaxy with black stars and dots on an orange background, with the text 'BLACK HOLE BAGELS' in bold black and white letters.

LOGO + Alternates

A color palette with white, tiger orange, and black swatches and corresponding hex codes, along with a partial view of a quote or text about the circular nature of life.

STYLE GUIDE + Tagline

Cartoon character resembling a black hole with a grin, holding a small bagel with sesame seeds.
Cartoon character resembling a black hole with a large white smile.
Cartoon character resembling a black hole, with a bagel in its mouth.

MASCOT- Main

Alternates

Storefront window with a sign that reads 'Black Hole Bagels' featuring a graphic of a swirling black hole with stars. The window displays some vases and decorative items inside. An orange curtain is pulled to the side on the right.

STOREFRONT

-Gen Z and Millennials

-Coffee shop connoisseurs

-Space enthusiasts

DEMOGRAPHIC/PSYCHOGRAPHIC

LOCATION

Pittsburgh has a long history of association and contribution to space projects, such as the Apollo 11 mission, the creation of the Saturn V, and the space race. Carnegie Mellon University and the University of Pittsburgh also both have a long history of space research and education. 

PITTSBURGH, PA

Collateral

A business card for Black Hole Bagels, featuring a black background with an orange and white logo and donut illustrations, and contact information for Francesca Carlo, owner, including phone number, email, and address.

BUSINESS CARD

Multiple loyalty cards for Black Hole Bagels, featuring black backgrounds with orange and white text and graphics, including a cartoon bagel character, a space-themed logo, and a promotion to buy nine bagels and get the tenth free.
Decorative sandwich shop menu signs with black and orange themes, featuring options for build-your-own bagels, toppings, spreads, sandwiches, and drinks.

LOYALTY PUNCH CARD

MENU

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